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Terme français directeur des communications Source D’après le glossaire du théâtre d’André G.Bourassa, Charles Antonetti, Notes sur la mise en scène à l’usage des jeunes acteurs, David Perreault Ninacs. UQAM, Larousse et internet.
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Cette personne supervise les activités de promotion, la conception et la distribution du matériel publicitaire : affiches, communiqués, invitations. Elle coordonne la mise en marché des spectacles, les levées de fonds et la recherche de commandites. Son mandat inclut également les campagnes d’abonnements.
 
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